Rogg co-leads Evergreen’s retail acquisition and development efforts throughout California, where he focuses on identifying opportunities, advancing projects, and building relationships with retailers, brokers, municipalities, and community stakeholders. With 37 years of industry experience, Rogg brings deep expertise in retail real estate, site selection, and development.

Before joining Evergreen, Rogg spent eight years as a retail broker with CBRE and four years serving as an in-house real estate manager for several national retailers, including Hollywood Video, Robeks, and Allied Domecq, whose brands included Togo’s, Dunkin’, and Baskin-Robbins. His extensive retail background has helped facilitate successful transactions with many leading national brands, including Walgreens, Chick-fil-A, Raising Cane’s, Starbucks, Dutch Bros, Maverik, 7-Eleven, and others.

Rogg earned a Bachelor of Science in Business Administration with emphases in Finance and Marketing from the University of California, Berkeley. Outside of work, he enjoys golfing, pickleball, traveling, and has dedicated 25 years to coaching youth sports in his community.